May 29th, 2015

Snoozebox wins global design award for new portable hotel rooms

Innovative British hotel company Snoozebox bucks the trend of, ‘you snooze you lose’, by today winning global recognition for it’s portable hotel room concept designed by tangerine, at the Good Design Awards 2015.

On Friday evening, at the Good Design Awards Gala, held in Sydney, Australia, Snoozebox picked up a coveted Good Design® Award Trophy. Snoozebox’s new portable hotel room was selected as the Overall Winner for Architectural Design.

As category winner, Snoozebox was just one of seven projects nominated for the coveted Good Design Award® of the Year! Other winners on the night included Tesla Motors from the US and Über – the taxi app.

The Good Design Awards are one of the longest standing and most prestigious design awards in the world, promoting excellence in design and innovation since 1958. Snoozebox and tangerine were therefore thrilled that the new portable hotel rooms, which launched this summer at events, music festivals & sporting occasions across the UK and Europe, won not only a Good Design Award® for the Interior Design category, but also received wider acclaim, as the overall Architectural Design winner.

“Snoozebox is about bringing an innovative new concept to the hotel and events market. Putting our guests right at the heart of the action delivers the ultimate event experience. It has taken leadership in design and innovative thinking to execute on the concept and we are very proud that our new portable hotel rooms have received global recognition from Good Design,” says Lorcán Ó Murchú, CEO of Snoozebox.

For tangerine, Snoozebox represents the latest success in the agency’s mission to deliver ground-breaking innovation and design that makes consumers happy and businesses profitable. Matt Round, tangerine’s Creative Director who led the project says, “We have worked closely with Snoozebox to create a sophisticated and extraordinarily flexible room, which now positions Snoozebox with the opportunity to lead in their market with this new product.”

Success for Snoozebox and tangerine came from thinking big, whilst scaling small- applying attention to detail, without losing sight of the overall consumer experience.


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